LSBF: There’s more to a school than campus size
by Suhaile Md
AS THE work day comes to a close, a giant mass of office workers stream towards Tanjong Pagar MRT station, ready to head home. Against this flow are a few who are walking towards the GB building for classes at the London School of Business and Finance in Singapore (LSBF).
Thick in the midst of the business district seems an unlikely place for a college campus. There are few open spaces for shorts-and-sandals clad masses of chattering students to mill around. The laid-back atmosphere normally associated with a campus has no place in the fast paced walkways of the district.
But so what? Not everyone looks for a laid back experience. “I’m already past the stage for school-based social life”, said 23-year old Mr Mohamed Mujahid. He’s studying for his Association of Chartered Certified Accountants (ACCA) certification. Most of his classmates, like him, were “focussed on their studies”, unlike during his time at a local Polytechnic where he completed his Diploma in Banking.
Mr Mujahid joined LSBF because his friends recommended it to him. Most of his friends cited the good reputation of lecturers. “They simplify what seems complicated”, said Mr Mujahid. The quality of the teaching at LSBF was a key reason why he joined LSBF.
Silence greeted everyone exiting the lift at 6.30pm on the 18th floor of GB building. But a short walk past the lobby revealed a large classroom, that takes up almost the entire floor with a corridor hugging its perimeter, steadily filling up with students.
A quiet intensity hung in the air. Little wonder, since classes started in 15 minutes. Almost all the students were in business attire – work had just ended. There was little time before class. Some made quick trips to the washroom. Others had a short shut-eye with heads resting on their desks. Most of them, though, were eating packed food.
At 6.45pm sharp, the ACCA class started.
The atmosphere in that classroom was quiet, studious. But that is not all there is to LSBF.
Head over to the 6th floor of Springleaf Tower, a mere 3 minutes walk from Tanjong Pagar MRT station, and you’d be awash with the constant buzz of conversation liberally interspersed with laughter. Student-led activities were underway.
Culture at LSBF
There were nearly 60 activities and events for students held in LSBF last year. Student clubs like the go-green club, photography club, sports club, and students council, among others, add life beyond the classroom for students who want to do more than their studies. Through these clubs, students get to meet diverse students outside their courses.
“The best thing about LSBF is the diverse and friendly culture,” said Malaysian student Ms Nabilah Aimi. The 20-year-old is studying for an advanced diploma in logistics and supply chain. She has made friends from Singapore, Mongolia and Russia through the student clubs.
“Staff here are engaging and friendly… I don’t feel homesick”, she added.
Echoing her sentiments was Ms Otgonjargal, a diploma in international hospitality management student. She recounted her experience with staff at another renowned PEI when she was doing a campus visit: “I needed help… I waited so long, wait, wait, wait, and finally some guy came and rushed through.” After which he left even though she was still confused. That was not the case when she visited LSBF.
That difference in experience, among other reasons like the course itself, convinced Ms Otgonjargal to join LSBF. When asked if the smaller campus at LSBF was an issue, she shrugged it off and said “it’s cosy”, and that the friendly, helpful culture of the people managing the institution mattered much more.
The human touch
Last December at the LSBF staff workplan seminar, Managing Director Mr Rathakrishnan Govind said: “Yes, technology is important, but the human touch matters.”
It’s not just talk.
Prospective foreign students don’t just email LSBF staff when they have queries. Staff engage them live, through online chats, said student Mr Baldev Singh. The 28-year-old Indian national joined LSBF just over a month back to study hospitality. The staff were “very cooperative”, engaging him directly and immediately. It was more intimate, and human, compared to just email correspondence.
Another example: The programme management office, which is responsible for the various study programmes, work in the GB building because that’s where most of the classes are held, and students can have easy access to them. And if there are evening classes, the office remains open way past its closing time for the students. Sometimes even coming down on the weekends, on their own accord, if there are classes.
LSBF has been in Singapore for only six years. It registered as a Private Educational Institute (PEI) in 2011. In spite of its young age, there are over 10,000 full-time and part-time students. It provides 55 different courses ranging from preparatory courses to post-graduate and masters courses. These are in various fields like hospitality, logistics, and business among others.
But this is not enough. LSBF is looking to do even better. As Mr Govind said to his staff at the workplan seminar: “If you think you’ve already achieved, you will fail miserably… the focus [is] on quality, quality, quality.” And quality can always be improved.
This article is the first of a three-part series in collaboration with LSBF.
Featured image from LSBF.
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