Yeo’s drops out of S. League sponsorship; Hyundai steps in

Feb 23, 2017 02.09PM |
 

by Daniel Yap

AFTER a run of 13 years, food and beverage maker Yeo’s will no longer be sponsoring the S. League.

The company confirmed in a statement it would pull out of supporting the 2017 season after weeks of back-and-forth, including reports of Yeo’s desire for a five-year plan for the league, and the league’s lack of such a plan.

New sponsor Hyundai will step in to take Yeo’s place, while co-sponsor Great Eastern has already confirmed its support for the 2017 season. Komoco Motors, the local dealer for Hyundai, with its Chairman Mr Teo Hock Seng has been a long-time patron of Singapore football. Mr Teo was the former chairman of Tampines Rovers FC.

The two-year deal means that the league will now be called the Great Eastern-Hyundai S. League. And after much hand-wringing about long delays in jersey printing due to the late sponsor announcements, the league will kick off this Sunday (Feb 26) at 6pm at the National Stadium with the Great Eastern Community Shield match between defending league champions Albirex Niigata FC (S) and Tampines Rovers FC.

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The S. League is in a bit of a leadership pickle now that CEO Mr Lim Chin has resigned, leaving the reins to director of operations Mr Kok Wai Leong in the interim. The Football Association of Singapore (FAS), which runs the league, is also facing its first open elections in the wake of reports of under-spending on grassroots football, a FIFA order to end political nominees sitting on the council and hold fair elections, and a lack of confidence in the current leadership.

Tote Board funding for the FAS has also now been given to statutory board Sport Singapore to administer, another sign that confidence in FAS management is less than complete. It used to be disbursed directly to the FAS, although it is not unusual for Sport Singapore to administer funds to national sports associations.

Hyundai’s sponsorship also means that chances are now slim that Mr Teo might run for the hot seat of FAS President. Mr Lim Kia Tong, current President of the FAS Provisional Council, former Woodlands Wellington General Manager Mr R Vengadasalam and Hougang United Chairman Mr Bill Ng are rumoured to be in the running for the FAS top spot.

 

Featured image courtesy of the Football Association of Singapore.

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