Answer this first: Why is Orchard Road so dead?
by Bertha Henson
I am getting old(er), so I don’t recall how many times I have seen plans to re-fresh and re-vitalise Orchard Road. An undergraduate doing her thesis on pop culture asked me last week about Swing Singapore, which was decades ago but which I still remember as a teenager. I was there! It was boring, walking the pedestrian-only road with deejays doing their best to hype the crowd. Except that everybody was just waiting for something to happen – rather than make it happen.
The plans to revitalise Orchard Road sounds fun, but it’s really more of the same thing as in past plans. Allowing more pedestrians and activities (buskers still need a licence no?) and festivals at open places, making Orchard Road pedestrian-friendly – which actually is if you consider the sidewalks are extremely wide, even without the suggestion to close off one lane. Have you ever had trouble walking along Orchard Road?
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We’re told there will be a Design Incubator, which sounds like a term that should remain in one-North or Science Park, showcasing local talent. Should we get excited about having scramble crossings?
It seems to me we are putting cart before horse and exploring ideas without understanding why Orchard Road is the way it is now – and what is it now, exactly?
What are we concerned about? That tourists are staying away from the street? Or locals giving it a miss? That there’s a parking problem? That retailers are complaining about lack of business? Even if the G goes about laying the infrastructure (and take away all the green lungs in the area), what’s the bet that people will come?
Don’t we recall the hype that accompanied the openings of ION Orchard, 311@Somerset, Knightsbridge, Orchard Central and Orchard Gateway? Have we considered that the road is too malled-up with stores that are too fancy and high-priced – that is, if we are thinking about getting locals down.
In any case, locals are well-served by the strategically-placed suburban malls. Neighbourhood centres are bustling with plenty of activities organised by town councils and commercial operators. Why go to Orchard Road? For high-class dining and high-price boutiques?
If it’s the high-priced parking that’s the problem, then there are at least three MRT stations there, so is the solution really to get everyone to go car-lite if they want to go there? If people are still attached to their cars especially if they’re shopping. Again, this is only if we’re thinking about local participation.
If the idea is to court foreign tourists, then what sort of effort have been made to ask them for their views on Orchard Road? Why have a plan which is without their feedback? Surely, we can’t be conjuring things from our imagination rather than based on information. If Orchard Road is losing out as a shopping destination, what else would tourists be looking for? Plenty of happenings everyday and night?
I took at look at Orchard Road’s website for events this month. There is Fiesta on a Great Street, from April 21 to 23 and we’re called upon to “ feast on local favourites and new gourmet classics presented by Baker’s Oven Patisseries, Café O, Good Chance Restaurant, Keng Eng Kee Seafood, Potluck and Rice Bowl”. It doesn’t say if the fare is discounted but 20 per cent of proceeds go to the Singapore Red Cross. So, it looks like a charity programme. You can also pay $29.21 to attend a masterclass with five chefs. Don’t know how this adds to vibrancy. There will be “local acts”, but don’t know who or where they will play.
Maybe everybody’s preparing to hype the Great Singapore Sale (GSS), which over the years, is beginning to look more like attempts to get in the Chinese tourists. The GSS, which used to be an Orchard Road staple, extends to heartland shops too although you see fewer taking part, so why go to Orchard Road?
Okay, maybe Orchard Road is supposed to be a place to jalan-jalan, window shop and look at the myriad complexions and modes of dressing of the people who are there. I, for one, find the activity entertaining. But it also makes me feel like a fish out of water – most of them don’t look like me. So is Orchard Road really for foreigners because I have no reason to be there except to shop at Kinokuniya in Ngee Ann City. I’d rather sit in a coffeeshop or a café in the heartlands – and feel at home. Our foreign workers probably feel more at home in Orchard Road if you go by the congregations that mass in open spaces having picnics on weekends.
This is really odd because in big cities, the foreign tourist sees more locals at their prime spots than their own kind. It’s part of the tourist experience to able to see locals doing their own thing, so to speak.
As I said, maybe I am getting old(er). I didn’t see Orchard Road in the same blasé light when I was a teenager. Then again, I have it on good authority that teenagers now have so many more places to flock to than in my time.
All I am asking is whether we’ve taken a hard look at why Orchard Road is the way it is, before moving on to grand plans which require construction and hoardings. Take away words like “revitalise”, “rejuvenate” and “refresh”, and ask why is Orchard Road so dead first.
Featured image from TMG file.
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