Insights from Lunch Actually’s Chief Matchmaker

May 23, 2017 07.00PM |
 

AN ADVERTORIAL

WHAT has technology really done to the dating scene?

Sure, it has helped singles reach out to a wider pool of potentials and given shy individuals a way to step out of their shells. A new set of challenges has arisen with the advent of online dating however.

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We spoke to the founder of Lunch Actually, Singapore’s largest and possibly oldest dating agency in Singapore, Ms Violet Lim, about the difficulties arising from the era of technology dating. One issue she pointed out was the sheer number of matches that dating apps provide singles with – so much so that dates don’t become special anymore.

Ms Violet Lim, CEO of Lunch Actually Group

Said the mother of two, “Because of the abundance of matches, singles nowadays do not value dates anymore and don’t feel the sense of urgency. They talk to multiple people at one time and arrange for dates with different people, it’s easy to lose interest and take the matches for granted.”

Technology has also resulted on “mini dates” through online chats such as WhatsApp. The problem with conversing online however, is that you can’t tell how a match is really like, and that might cause you to write him or her off prematurely if they appear boring or if they say something wrong, said Ms Lim.

Here are some other interesting insights into the largest dating agency in Singapore, which celebrates its 13th year in business this year.

1. How has the dating scene evolved these past 13 years?

Ms Lim: When we first started 13 years ago, there was a huge stigma attached to dating services. Many people had the impression that only “losers” – people who are not able to find someone on their own would go for such service. However, in the last decade, the perception has changed. In fact, some of my friends who used to be skeptical about dating services are now introducing their siblings or friends to join our service.

Over the years, it is evident that dating services serve a need for many singles out there. We are living in an era where people are used to outsourcing many aspects of their lives. For instance, when we are going on a holiday, we look for a travel agency; when we are looking for a job, we turn to a recruitment agency. It’s the same for many singles who are looking to find love. Rather than waiting for friends to introduce potential partners to them, many of them are now turning to a professional dating agency like Lunch Actually.

2. What are your most insightful observations about the dating scene in Singapore?

Ms Lim: WhatsApp has replaced phone calls as the most used communication tool between singles. While WhatsApp may be accessible and convenient, many singles have shared that it could also be a source of miscommunication, confusion and frustration. Unlike phone calls where you can hear the person’s voice and tonality, instant messaging apps are one-dimensional, and often one single sentence might mean A to the sender, but might be interpreted as B by the recipient. WhatsApp conversations could also be filters or “mini dates”. If one says something “wrong” or come across as “boring”, this could result in the single being “ghosted” or a planned date being cancelled or postponed indefinitely.

After each date that we arrange for our clients, we would ask them for their feedback and also if they were planning to go on a second date. For clients who say that they were not going on a second date with their match, when asked why, the reason is often – “no chemistry”. Many singles expect instant chemistry on the first date; many are looking for love at first sight. However, from what we have observed from our successful couples, it is often NOT love at first sight.

They had a good impression of each other, and continued to see each other for a second, third, fourth date. And from there, love blossoms. We always tell our clients to keep an open mind and have a positive attitude when going on first and subsequent dates. Rather than using the yardstick of how much you like the person to measure whether to go on a second date, we advise them to use the yardstick of whether you dislike the person. If you do not dislike the person, give the other person a chance. You are actually giving yourself a chance as well.

With the advance in technology and the number of mobile apps flooding the market, it has never been easier to meet other singles. At the same time, mobile dating apps also present a new set of challenges.

Because of the abundance of matches, dates are now seen as commodities. Compared to the past where each and every date is seen as important and precious, singles nowadays do not value dates as much. They are often chatting to multiple people online at any one time and are arranging simultaneous dates with different people.

Thus, it is easy to pick and choose, lose interest and take the matches for granted. Hence, the focus of all our services is to bring singles offline as quickly as possible. Like what one single has asked me, how do you know if someone is also dating others on the side? Well, the truth is, you will never know for sure. It is so easy to be messaging multiple people at the same time. However, he or she can only be seeing one person offline at any one time.

If the person is willing to invest most of his or her offline time with you, chances are, he or she is serious about you.

3. What are your most surprising revelations about the dating scene in Singapore?

Ms Lim: A survey we conducted last year with over 700 singles in Singapore revealed that while technology has helped singles to expand their social circle easily, it has also made dating more complicated. A total of 38 per cent of women, who are dating men they met from online dating platforms or dating apps, are unsure if the men are still dating other people. On the other hand, 36 per cent of men admitted to losing interest easily even before meeting the ladies after talking to them online. Therefore, they are not even giving their online match a chance to develop their connection offline.

Additionally, in relation to the increasing usage of mobile dating apps, many singles tend to misrepresent themselves in online dating as there is no verification that they are really who they say they are. This is echoed by the results of the Annual Dating Survey that we conducted with 2,000 singles in Southeast Asia late last year. When asked “Have you spent a long time chatting with someone online, only to be disappointed when you met the person in real life”, 60 per cent of women responded in the affirmative. Echoing the same sentiment, an overwhelming majority of 84 per cent of women felt that chemistry when chatting with a match online could not translate into the same chemistry when eventually meeting up offline. Lastly, 37 per cent of women also indicated that they felt that their online matches misrepresent themselves “all the time” or “most of the time”.

4. How has dating apps such as Tinder, CMB, Happn, Paktor, etc., affected Lunch Actually?

Ms Lim: And at the end of the day, there will always be new trends and new entrants to the market. I do not see the apps as competition, but as opportunities for us to also evolve and keep innovating. When we first launched esync (our online-offline dating platform), people in our team asked us why. With its lower price point, photos and so on, wouldn’t that be bad for us? Similarly with LunchClick, people feel the same way. LunchClick is free. However, at the end of the day, it educates people to outsource their dating life.

Having said that, I don’t think that the need for personal touch will diminish, as there is no “one-size-fits-all” solution for singles. I think there will always be a need for different business models. Everyone is different and each single has different preferences. Some enjoy the convenience of a dating app where they can do everything within the app itself, but some would still prefer a personal service where they can interact with the dating consultant and enjoy the luxury of not having to do anything besides going on the date and meeting their match.

5. What have been your most memorable experiences?

Ms Lim: Probably when we signed up our first ever client. The first person who actually came to our office for a consultation was a friend of a friend after we spread the word around about what we do and our friends were also sharing about us to their single friends. That’s mainly how we got our earlier leads. So we did many role plays before that, and when the client actually came, the consultation took much longer than it usually does, and ultimately, the client said “Yes, I’ll sign up”.

Everybody was very excited and happy because that point was when it stopped becoming just a concept but something that is real, which someone was willing to put down money on.

Our most memorable set up was our first couple who got engaged.

Chris is a lawyer. When we first matched her up with Ben, she was furious. She didn’t understand why we would match her up with Ben, who is an entertainer (he does juggling, unicycling, etc.) As we had met up with both of them, we realised that they are very compatible, have many similar values as well as share a similar sense of humour. Furthermore, Ben is actually very well-educated, having a Masters from Oxford.

After much persuasion from our dating consultants, Chris reluctantly went on the date. In their own words, they got on like “house and fire”, and they got engaged within three months, and married within one year. They now are the proud parents of two beautiful daughters. We are very proud of this match as both of them would probably not have crossed paths if they had not met at Lunch Actually. And to cynics out there who might say that dating services take the romance out of dating, take it from Ben: “Love is love, no matter if you have met at a bus stop, a bar or a dating service!

6. Can you share any upcoming plans for Lunch Actually?

Ms Lim: We would like to expand into more markets in the region as well as offer more services to reach out to more singles. We would also continue to build on our positive company culture to grow and develop our Cupids and Transformers as we work together to hit our BHAG (Big Hairy Audacious Goal) of creating one million happy marriages!

7. Any advice for singles who are looking for love?

Ms Lim: Yes, of course!

Like everything in life, it’s all about the mindset. Are you open to meeting the right one, are you telling yourself every day that all the good men or good women are taken? If you do not believe that you can actually meet him or her, chances are you won’t.

Create opportunities and platforms to meet new people. Dating is a numbers game. If you are not even meeting 10 single men or women a year, what are the chances you will actually meet the one?

Love at first sight usually happens at the movies. After the first date, if you did not experience fireworks and instant chemistry, know that most married couples did not experience that when they first met their soulmate. Go on a second and a third date to get to know each other better. Give your date a chance, give yourself a chance. Give love a chance.

 

This advertorial is brought to you by Lunch Actually.

 Featured image from TMG file.

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