by Kwan Jin Yao
Dear McDonalds Singapore,
Bad move. And for a company that has prided itself on outstanding marketing campaigns, this has certainly left a bad taste.
“Have a sense of humour, Singaporeans”, you might say, “let us cheer you up amidst the doom and gloom of the haze”.
What about the workers labouring outdoors, the households coping without air-conditioning. The parents worrying about their young ones, the sporting competitions that have been cancelled. And the ordinary Singaporean trying not to fall ill. Not too cheery now, we reckon.
Isn’t this the same company that decided not to send its riders out to fulfil delivery orders? Puzzling.
You might not have an obligation to address the immediate problems caused by the haze, but the last thing you should do is to plaster your insensitivity on the front page of a national newspaper.
No thanks, McDonalds.