March 25, 2017

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Mustafa

by Najeer Yusof

YESTERDAY, the shutters of Mustafa’s Serangoon Plaza outlet opened for the last time to a line of customers who gathered for the final day of sales. With the closure of the Serangoon Plaza branch today, Mustafa will now operate only from its main outlet, along Syed Alwi Road. Mustafa had been a tenant of Serangoon Plaza since the mid-1980s.

When we visited Mustafa in its final hours, the second and third floors were already emptied and sealed off. Customers were restricted to the first floor, where clearance sales were being held. The store became crowded by noon and the lines to the cashiers grew. Customers were generally nonchalant as many came for the clearance sales which had promotions on items such as clothes, toiletries and home appliances. Some items such as blankets had huge price cuts of up to 50 percent. Although most of the customers we spoke to did not feel sad about the outlet’s closure since Mustafa’s main outlet is just around the corner, some had a sentimental connection to Serangoon Plaza as they had been always shopping there.

Here is a look at the final day of operations of Mustafa at Serangoon Plaza:

 

CUTTING TIES: The overhead pedestrian bridge that linked Mustafa's Serangoon Plaza outlet to the main outlet was removed earlier this month. The opening to the bridges on both sides were either cemented or sealed off.
CUTTING TIES: The overhead pedestrian bridge that linked Mustafa’s Serangoon Plaza outlet to the main outlet was removed earlier this month. The openings to the bridge from both sides have either been cemented or sealed off.

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RESTRICTED ACCESS: The second and third floors of Mustafa's Serangoon Plaza outlet were cleared and sealed off by the second week of January. Red tapes and and cardboard boxes were used to seal off access routes such as escalators and stairs, to the upper floors. The customers were only allowed on the first floor.
RESTRICTED ACCESS: The second and third floors of Mustafa’s Serangoon Plaza outlet were cleared and sealed off by the second week of January. Red tapes and and cardboard boxes were used to seal off access routes, such as escalators and stairs, to the upper floors. Customers were only allowed on the first floor.

 

WAITING LINE: Customers gathered outside the store, awaiting the opening. Although the store opened at 10.30 am, some began gathering outside as early as 10.
WAITING IN LINE: Customers gathered outside the store, awaiting the opening yesterday morning. Although the store opened at 10.30 am, some began gathering outside as early as 10 am.

 

STEEP CUTS: Items such as home appliances, blankets, clothing and even toiletries were on sale. Some had huge price cuts and irresistible promotions. There were 3 separate store spaces for the customers to browse the various items on sale.
STEEP CUTS: Items such as home appliances, blankets, clothing and even toiletries were on sale. Some had huge price cuts and irresistible promotions. There were three separate store spaces for customers to browse the various items on sale.

 

VALUED CUSTOMER: Madam Chandravalli, 42, rummages through a pile of blankets. "I heard about the closure yesterday on the news so I decided to come down today to check out the sale. It is sad that this outlet is closing as I have been shopping here for 15 years. With only one outlet now, I do not know how are they are going to manage the crowd," she said.
VALUED CUSTOMER: Madam Chandravalli, 42, rummages through a pile of blankets. “I heard about the closure yesterday on the news so I decided to come down today to check out the sale. It is sad that this outlet is closing as I have been shopping here for 15 years. With only one outlet now, I do not know how are they are going to manage the crowd,” she said.

 

OFF THE RACK AND PACKED: Some items were already cleared by the final day of sales, while others that were not on sale were moved over to the main outlet.
OFF THE RACKS AND PACKED: Some items were already cleared by the final day of sales, while others that were not on sale had been moved over to the main outlet.

 

Featured image by Najeer Yusof.

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